Our Insights from the Executive Assistant Summit Dubai 2020

What have you missed? Develop your excellence with us! We are planning many exciting events for 2021. The EMEA Executive Assistant Summit took place in Dubai on 3rd-4th March 2020. We are very excited to share with you some insights from training sessions from the world’s executive assistant coaches.

“Believing in yourself is a great first step to achieving your professional dreams. But that will only get you so far without the right skill set.”

Melissa Esquibel, US,

Microsoft Certified Trainer, Microsoft Office Specialist Master President, MPELLC Producer, Sawbuck Seminars.

Melissa Esquibel, US speaker EMEA Executive Assistant Summit Dubai 2020 hubea hub ea conferences book online event skills Executive secretary pa ea personal assistant conference events 2021 networking 9

Melissa has prepared an Interactive workshop: PA power tools: Word, PowerPoint and Excel.

You know how to use these tools because you use them every day! But are you using them optimally? There are new tools, hidden techniques, tips, and tricks that can save you from frustration and recapture quality productive time. You will produce more advanced output than ever before. This session will help fill your toolbox full of exactly the skills you need to satisfy these demands.

Session applied to all versions of Microsoft Office from 2007 forward.

These are some of the useful tips, that Melissa has included in the session on working with these tools in the Office 365 environment,

  • Create complex documents with two must-know techniques
  • How to “reviewer proof” your documents so your hard work isn’t undone by “creative” editing
  • Produce a high-quality PowerPoint presentation in minutes AND make it durable in the face of branding changes
  • Get advanced output from Excel without advanced tools and techniques.

Interactive workshop: Office 365: The who, what and where

Although Office 365 is filled to the brim with new tools and solutions, it often introduces more questions than answers. In this session, we’ll look at the top points of confusion in most Office 365-enabled organizations. Managing files, organizing people, and facilitating collaboration are the key foundational decisions that need to be made to take full advantage of all that Office 365 has to offer. In this interactive workshop, we’ll explore these key questions: Where do files go? When do you use OneDrive? What goes into SharePoint? What about Teams?

Melissa Esquibel about her Workshop Session

Executive Assistant Insights by LUCY BRAZIER, UK,

LUCY BRAZIER CEO, International Speaker, Conference Chair, One of the World’s Leading Authorities in the Administrative Profession Marcham Publishing, Publisher of Executive Secretary Magazine

Communication – the assistants’ key to advancement

Communication is key and essential to any role, especially within the role of an assistant. It is crucial that you have strong communication with your manager, to help build a stronger and more reliable working relationship. With the skills from this session, you will be able to go back to your office and communicate more effectively not just with your manager, but other work colleagues as well. In time, you will see how it will help you to save time and build self-confidence within your role.

LUCY BRAZIER about her Workshop Session


Chief of Staff to Princess Diana New York Times bestselling author Founding Partner at JephsonBeaman

Patrick also shared with our large audience, more than a hundred amazing administrative professionals, a topic called:

Practical protocol: lessons from eight years with Princess Diana

  • Journey within – a few simple practices for personal transformation
  • Why protocol still matters in the digital age•
  • Know the rules – and make them work for you
  • Win hearts and minds with well-planned spontaneity
  • Educate and protect your executive, especially in culturally diverse interactions
  • Stay ahead of the game: influence key outcomes with confident protocol instinct


Senior Executive Assistant to EVP at Continental, Certified Professional Systemic Coach, Certified Trainer & Speaker for Lean Admin & Digital Office 4.0

Lisa-Katherina has shared some of the executive assistant insights with the audience through the fascinating topic: “Efficiency boost for global office management 4.0

  • Introduction into lean administration, kaizen, and office excellence
  • 7+1 types of waste – how to spot “Muda” (Japanese for waste) in the office and global collaboration
  • Poka-yoke – global standards and structures
  • 5S in the office – online and offline
  • Structured problem solving – think in root causes, not only solutions


Author, Speaker, Coach, Technologist & Chairman of UBF IT Committee

Journey within – a few simple practices for personal transformation

In this fast-paced age where everyone is constantly connected, extremely busy, and running around chasing perceived success, we are reminded of an old saying: “You cannot always control what goes on outside. But you can always control what goes on inside”.The journey within the model is built around 11 simple practices that can truly transform one’s self. It has been received very well by various organizational roles including executive assistants and secretaries.

Zubair Ahmed about his Workshop Session


Director at Innovate Through Training and Development

Preparing for the Fourth Industrial Revolution

The Fourth Industrial Revolution promises gains in scientific knowledge, human health, economic growth, and more. But for most people around the world, the prospect of a future in which robots and computers can perform many human jobs is a source of profound personal concern. Governments have begun to prepare for the changes this will bring. This session will suggest some actions you can take to ensure that you are also prepared.

Anne McDougall about her Workshop Session

Main focus of the presentation was How to prepare for the Fourth Industrial Revolution

  • What is it and how it will affect your role?
  • Looking at the opportunities the 4IR will bring to your industry
  • The key skills you will need to develop: – EQ – Critical thinking – Positive Thinking – Resilience

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Executive Assistants motivated!? What are the most triggering quotes?

Don’t We All Need a Little Inspiration? 

Sometimes we can feel a bit discouraged by our career choices and decisions. Let’s keep an open-minded approach when setting our goals for the morning, the day, or the future. Let’s learn from our personal experience.

Look for Inspirational Environment

Sometimes we need a little reminder to think about what makes us excited, how to be a better and more efficient person. Attending a business conference is already an inspiring experience. You will meet many interesting, intelligent and influential people. Being part of career conversations is vitally important.

Learn From Other People’s Experiences

The valuable insights from your peers and the relationships you establish at such an event will be forever yours. Make sure you use the acquainted knowledge wisely throughout your career path and that what you do motivates you to be the best version of yourself and allows you to inspire others with your achievement.

What are some of the thought-provoking quotes that are easy to hear at a business conference? Take a moment to read these quotes. Reflect on your recent choices and start this day with a new motivation

“Attend seminars, forums, conferences, summits, and sessions where interesting topics about dream fulfillment and personal branding are prioritized themes and topics. Get exposed to better ways of doing things.”

Israelmore Ayivor

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”

Steve Jobs

“Choose a job you love, and you will never have to work a day in your life.”


“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.”

Paul J. Meyer

“Success isn’t about the money you make, it is about the difference you make in people’s lives.”

Michelle Obama

What is a dress code for an Executive Assistant Conference?

What is the acceptable attire for an Executive Assistant conference?

Are you planning to attend an Executive Assistant Conference? As a speaker or as an attendee? No matter the role, the dress code may call for more formal attire than you are used to wearing in your office. Figuring out what to wear can be a real challenge as it is essential to look professional when networking with a new group of people seeking new business relations.

Still not sure what to wear? Play it business casual.

When in doubt, prepare a professional look. We recommend clothing that makes you feel comfortable as you will be sitting the entire day of the conference. It should be layered, allowing you to dress up or down as room temperatures can vary. Are you a fashionable individual? Feel free to play with the look and let it represent your personality.

Don’t forget to check the forecast.

Are you asking why a weather forecast is important to attend an indoor placed conference? Have you given a thought to an outside conference room networking lunch or dinner in the evening?

Conference organizers often pick places outside of the conference venue for networking dinners. This helps take out some of the formality that occurs during the day, and exchanges it for a more light-weighted atmosphere, making attendees more open to networking.

Don’t underestimate the feeling of a well-balanced outfit to a weather forecast. Even if an indoor event, you will always have lunch, dinner, or maybe other activities planned other than the conference sessions.   

Are you one of the speakers of our Executive Assistant Conference?

Do your research. Go to the conference website and check out how presenters are dressed from previous events. This will give you an excellent idea of what to do. More importantly, your spotless look and confident speaking posture are nearly as significant as the presentation itself.

If there will be a photographer present at the conference, you need to be sure you look good in every picture. When it happens that you forgot to iron out one wrinkle on your shirt, joke about it, the key is to engage with the audience, and feel confident.

Visit our photo gallery, where you can observe closely what our speakers and attendees choose to wear at an Executive Assistant Conference.

For even more inspiration, explore an extensive gallery from various events on our partner’s website, Vonlanthen Group Photo Gallery.

Bling Bling

Keep it low key with your accessories. To appear professional, it is recommended to avoid large jewelry, pompous big belts, flashy clothes print, not well-fitted, or uncomfortable clothes. You don’t want to be remembered as the obnoxious one.