Samantha COX 

Corporate Director of VIP Services

Seminole Gaming

Former PA of Sir Richard Branson


Speaker at Benelux And DACH Executive Assistant Summit

British-born Samantha Cox has lived and traveled all over the world and boasts an impressive background with over 16 years of experience in executive assistant roles for high profile clients.

Samantha’s clientele includes Jackie O, an Australian commercial radio host, actress, and TV presenter and Sir Richard Branson, Founder and Chairman of the Virgin Group and the Chief Commerical Officer of Virgin Australia. While working for Virgin Australia, she received the prestigious offer to be an exclusive executive assistant for Sir Richard at his home on the ultra-private Necker Island in the British Virgin Islands.

During her four-year tenure with Sir Richard, Samantha had the opportunity to travel the world. Additionally, she became involved with Sir Richard’s philanthropic endeavor Virgin Unite as well as The Elders organization, an independent group of global leaders who work together for peace and human rights, founded by the late Nelson Mandela. Her work with The Elders organization included spending time with Arch Bishop Desmond Tutu and President Jimmy Carter.

Her international portfolio fits perfectly with her current role as Corporate Director of VIP Services for South Florida, USA-based Seminole Gaming. An energetic, driven and passionate professional, Samantha’s mantra is to say “yes” as often as possible in order to generate positivity, step outside of one’s comfort zone and make life that much more exciting. She is currently working on a novel about her amazing good fortune, hard work, and life’s journey.


 Events with Samantha